About Us
About NICHECYCLING
NICHECYCLING was born in July 2025.
Our focus is on high-quality components. Low fixed costs and small-batch production allow us to deliver in areas where large corporations often have to compromise on cost and attention to detail.
To use a metaphor from Nassim Nicholas Taleb: NICHECYCLING strives to be the antifragile fire that grows stronger in the wind of crisis, while that same wind extinguishes other candles.
In 2025, alongside our in-house products, we also began distributing parts from Intend bc, Loamlab, and Outlier.
In 2026, the brand portfolio grew by adding Garbaruk, Aercover, Visionvelo, Starling Cycles, Prototypecompany.
Due to our big stock in Switzerland, we ship daily. For Swiss end customers and Swiss shops, this means receiving the order faster and cheaper. We don't charge VAT, and there will be no customs surprise payments. We also are able to stay flexible and ship to the US even when other brands stopped because of the complexity and intransparency of tariffs. Furthermore, we also send many orders internationally because ordering directly from the brands often means waiting lists and lead times.
Our main business is B2C, so we don't offer B2B logins for shops. If you are a shop and interested in our products, email us, and we can provide discount codes.
About me
My name is Ianis Caratti.
I’ve tried many cycling disciplines, from enduro to triathlon, but I find the most joy in track cycling, cyclocross, and criteriums. I still race in these disciplines today.
I got my start in the industry back in 2010 at the sporting goods store Sportplausch Wider. Mr. Wider showed us how high-quality products, combined with personal service and creative marketing, can amplify each other’s impact. (More on Sportplausch Wider’s marketing later …)
By now, it’s been 16 years in this industry, and along the way, a number of ideas have come to life. Here are a few quirky examples for which I could find photos:
Aerodynamic Garmin mount designed to fit the threaded inserts on Specialized saddles
Aerodynamic Garmin mount V2
240 mm BCA prototype brake rotor on an enduro bike – worked great in summer, but in winter it never reached operating temperature. Also, at over 300 g, it wasn’t exactly light
Idler pulley on a single-pivot frame to completely eliminate pedal kickback
ICR conversion on a 2021 Trek Crockett using a Madone Project One fork
Titanium wire-secured rotor bolts, inspired by motorsport
In 2019, I bought my first full-suspension bike and built it up with the following Intend components:
Intend Edge fork
Intend Corona seat clamp
Intend Stiffmaster headset
Intend Grace stem
Intend Dandy top cap
At that time, the carbon guards from Rulezman were the only option. Today, Intend offers the Blackline models with beautifully CNC-machined stanchion guards.
Finally, here are a few funny old ads from Sportplausch Wider. Please note that these were from a different time, when different social norms applied.
